4 min read

Meta Automatic Campaign Adjustments: Should You Be Worried?

6 min read

Exploring Attribution Modeling Types for Better ROI

2 min read

SPEND INFINITY OR KILL BUDGET?

3 min read

How I use MER as a North Star Metric

2 min read

The rumors of ROAS demise..

3 min read

Meta Removes Detailed Targeting Exclusions from Ad Campaigns

5 min read

2023 Attribution Insights

5 min read

2023 Ad Spend Insights

5 min read

Save 20% of Ad Spend with FunnelVision: A Game-Changing Solution

2 min read

getting prepped: BLACK FRIDAY CYBER MONDAY

attribution habits & ML automation

3 min read

FunnelVision Release - Wicked Reports Product Update

2 min read

Did you know... Find Hidden ROAS

Scott Desgrosseilliers

Scott Desgrosseilliers


Recent posts by Scott Desgrosseilliers

1 min read

New Agency Features Added to Wicked Reports

By Scott Desgrosseilliers on Aug 27, 2018 9:01:55 AM

Using Wicked Reports, you can now generate beautiful client-facing reports to add value and communicate with your best clients.

Topics: Agency-Consultant
1 min read

Upgraded New Lead Attribution

By Scott Desgrosseilliers on Jun 20, 2018 9:16:11 AM

We’ve just emerged from the Wicked lab with upgraded new lead attribution. This has resulted in a substantial increase in new leads counted, and more importantly, more sales tracked back to new lead gen.

Topics: New Feature Announcement Wicked Reports 2.0
1 min read

Custom Events v1

By Scott Desgrosseilliers on Jun 7, 2018 9:22:51 AM

 

 

2 min read

GDPR Update

By Scott Desgrosseilliers on May 25, 2018 10:05:47 AM

As the GDPR implementation deadline of May 25th approaches, we have received several inquiries from our EU-based clients and clients having their own EU-based customers who are concerned about GDPR compliance.

Topics: GDPR
1 min read

Meet Lorraine: Untangling Complex Customer Journeys

By Scott Desgrosseilliers on Mar 15, 2018 5:18:25 PM

Meet Lorraine

How to Untangle the Complex Customer Journey

Topics: customer journey
2 min read

Announcing our Enhanced ActiveCampaign Integration

By Scott Desgrosseilliers on Feb 24, 2018 4:23:15 PM

We’re excited to release our new ActiveCampaign integration. This enhanced integration makes accurately tracking the performance of your email marketing and marketing automation simple, fast, and easy. It’s the best email marketing and marketing automation integration we’ve ever built, the first of its kind, and it sets a new industry standard for email marketing attribution.

Topics: Email Marketing Integrations
4 min read

The Critical "Missing Piece" of the Ecommerce Growth puzzle

By Scott Desgrosseilliers on Feb 24, 2018 4:21:05 PM

Growing an ecommerce store is like putting together a puzzle with four critical pieces:

Topics: Ecommerce
7 min read

The 3 new truths of e-commerce marketing

By Scott Desgrosseilliers on Feb 20, 2018 4:28:16 PM

In a perfect world, growing your ecommerce store would be logical and easy… 

 
 
Topics: Ecommerce
1 min read

Wicked Reports now integrates with Klaviyo

By Scott Desgrosseilliers on Feb 20, 2018 4:24:52 PM

Today, we’re excited to announce our integration with Klaviyo.

Topics: Data Integrations
2 min read

New WickedFast Process Streamlines Setup

By Scott Desgrosseilliers on May 30, 2017 5:30:48 PM

Wicked Reports already had the fastest, simplest on-ramp to marketing metrics in the business. But that wasn't good enough for us.

Topics: setup