5 min read
Boost Your Sales with E-commerce Marketing Analytics
Mar 5, 2025 by Scott Desgrosseilliers
7 min read
Boost Your ROI with Google Analytics Attribution Insights
Feb 17, 2025 by Scott Desgrosseilliers
4 min read
Solving Meta Algorithm Problems: Impact on Tech and Ads
Feb 10, 2025 by Scott Desgrosseilliers
4 min read
Boost Sales with Smart Facebook Prospecting Campaigns
Jan 20, 2025 by Scott Desgrosseilliers
3 min read
Smart Strategies to Increase Average Order Value Today
Jan 8, 2025 by Scott Desgrosseilliers
5 min read
Email Marketing Benchmarks: A Data-Driven Approach to Optimization
Nov 19, 2024 by Scott Desgrosseilliers
4 min read
Why Google analytics 4 fails at tracking conversions and what to do instead
Nov 18, 2024 by Scott Desgrosseilliers
4 min read
Meta Automatic Campaign Adjustments: Should You Be Worried?
Nov 8, 2024 by Scott Desgrosseilliers
6 min read
Exploring Attribution Modeling Types for Better ROI
Oct 12, 2024 by Scott Desgrosseilliers
3 min read
Meta Removes Detailed Targeting Exclusions from Ad Campaigns
Aug 15, 2024 by Scott Desgrosseilliers

Scott Desgrosseilliers
Recent posts by Scott Desgrosseilliers
1 min read
Wicked New feature: Advanced Clicks Api
By Scott Desgrosseilliers on Mar 3, 2021 11:51:06 AM
Wicked Reports is designed to follow users across devices by tracking clicks, leads, email opens, purchases, and other user action.
Topics: New features clicks Outbound API
1 min read
Wicked Improvement: Emailed Reporting
By Scott Desgrosseilliers on Feb 24, 2021 9:20:23 AM
You've been asking for it, and we listened!
Get daily, weekly or monthly reports customized for your most important campaigns in an easy to review email format.
Just follow the step-by-step instructions in the video below to see how you can get insight into your account quickly and regularly without having to dig too deep into the Wicked Dashboard.
Topics: setup Tools and Tips Wicked Reports Setup ready-made reports client report product reports FAQs wicked reports data
1 min read
Wicked Improvements We Can't Wait To Share
By Scott Desgrosseilliers on Feb 15, 2021 10:26:01 AM
Wicked Reports is growing! We are working our tails off to provide the best possible marketing attribution data and ROI for our customers. Watch the video below to find out how we're doing it!
Topics: New features broadcast email Tools and Tips ready-made reports wicked reports data
1 min read
Wicked Improvement: Google Audience Tracking
By Scott Desgrosseilliers on Feb 3, 2021 9:57:00 AM
Wicked Reports is excited to announce a change to Google Ads tracking inside our dashboard!
Topics: AdWords Google Ad Manager return on investment wicked reports data
1 min read
Outbound API with Wicked Reports
By Scott Desgrosseilliers on Oct 19, 2020 7:24:22 AM
One of the features that our clients have been asking for is the ability to export data for additional analysis in Google Data Studios, spreadsheets, or other BI tools.
You asked, and we listened.
Announcing the newest feature of Wicked Reports - complete data flexibility using an outbound API for easy export of clicks, leads and orders..
Want to see how Wicked attributed all your orders? Done!
Want to see all of the clicks for your leads? Piece of cake!
Want to see all of your leads and how they are attributed? No problem!
If you are a data nerd or you just like to see your data in a certain way... you can now export all the data from your marketing channels that Wicked Reports makes available in one place... to wherever you want.
Your data. Accessible. Useable. Practical.
If you're already a Wicked Reports client, you can check out the Outbound API endpoints at https://docs.wickedreports.com/.
Topics: Outbound API
1 min read
Wicked Reports Voted a Top 30 App By hubspot users
By Scott Desgrosseilliers on Aug 10, 2020 1:19:10 PM
Wicked Reports is thrilled to receive the honor of being voted a HubSpot Top 30 App by their customers!
Wicked Reports and HubSpot partner together to provide all your marketing on one platform and a practical metrics dashboard to track your sales and marketing effectiveness.
This means you can stop wasting money on ads, focus your advertising spend on channels that actually work, and not miss any data or revenue that you might otherwise overlook.
The HubSpot App Marketplace features third-party tools from all around the world that HubSpot customers can integrate into their business to help them succeed and grow.
The Wicked Reports App brings clients ultimate clarity and detailed customer journey data, ensuring that you have accurate marketing data to make the best decisions possible.
With over 500 apps on HubSpot Marketplace, this is a huge milestone for Wicked Reports as it shows HubSpot clients recognize our passion for tracking sales with precision, and the value of our service.
We continue to give you accurate attribution, so you can optimize your spending accordingly and get full access to your customers’ journey from their first click to their last.
This award has given us confidence that we are providing what is needed for businesses advertising online to not only succeed, but thrive!
Topics: Wicked Reports HubSpot
12 min read
Marketing Attribution in 2020: Measure ROI/LTV Across Platforms
By Scott Desgrosseilliers on Jun 1, 2020 9:19:02 AM
Marketing attribution is the art of identifying those channels, campaigns, and individual ads that contributed to a single conversion.
1 min read
Wicked releases new mission control report with help from our partners at Google
By Scott Desgrosseilliers on May 27, 2020 1:42:29 PM
Today Wicked Reports announced the beta release of an entirely re-imagined Mission Control report suite to help ecommerce, subscription, and info course marketers optimize ad spend and increase ROI more easily.
Topics: New Feature Announcement marketing attribution ROI
16 min read
How to Track the ROI of Your Digital Marketing
By Scott Desgrosseilliers on May 15, 2020 9:48:00 AM
A review of over 60 different marketing studies has shown that more than 40% of advertising spend is completely wasted.
Topics: ROI customer lifetime value LTV
2 min read
New ROI fields release - March 26 2020
By Scott Desgrosseilliers on Mar 26, 2020 11:54:56 AM
Wicked Reports just upgraded the ROI report March 26th 2020, here are the highlights: