The Wicked Reports onboarding & consultation process has a goal of ROI on your Wicked Reports investment within 90 days. This goal needs modest effort and focus from both our customer and our team. Our framework has 4 Wicked Success Phases.
Scott Desgrosseilliers
Recent posts by Scott Desgrosseilliers
1 min read
Wicked Reports Voted a Top 30 App By hubspot users
Wicked Reports is thrilled to receive the honor of being voted a HubSpot Top 30 App by their customers!
Wicked Reports and HubSpot partner together to provide all your marketing on one platform and a practical metrics dashboard to track your sales and marketing effectiveness.
This means you can stop wasting money on ads, focus your advertising spend on channels that actually work, and not miss any data or revenue that you might otherwise overlook.
The HubSpot App Marketplace features third-party tools from all around the world that HubSpot customers can integrate into their business to help them succeed and grow.
The Wicked Reports App brings clients ultimate clarity and detailed customer journey data, ensuring that you have accurate marketing data to make the best decisions possible.
With over 500 apps on HubSpot Marketplace, this is a huge milestone for Wicked Reports as it shows HubSpot clients recognize our passion for tracking sales with precision, and the value of our service.
We continue to give you accurate attribution, so you can optimize your spending accordingly and get full access to your customers’ journey from their first click to their last.
This award has given us confidence that we are providing what is needed for businesses advertising online to not only succeed, but thrive!
Topics: Wicked Reports HubSpot
12 min read
Marketing Attribution in 2020: Measure ROI/LTV Across Platforms
Marketing attribution is the art of identifying those channels, campaigns, and individual ads that contributed to a single conversion.
1 min read
Wicked releases new mission control report with help from our partners at Google
Today Wicked Reports announced the beta release of an entirely re-imagined Mission Control report suite to help ecommerce, subscription, and info course marketers optimize ad spend and increase ROI more easily.
Topics: New Feature Announcement marketing attribution ROI
16 min read
How to Track the ROI of Your Digital Marketing
A review of over 60 different marketing studies has shown that more than 40% of advertising spend is completely wasted.
Topics: ROI customer lifetime value LTV
2 min read
New ROI fields release - March 26 2020
Wicked Reports just upgraded the ROI report March 26th 2020, here are the highlights:
Topics: Blog marketing attribution ROI new customer CPA marketing attribution for subscriptions
1 min read
Customer Journey Roleplay
Today we explain marketing attribution with a role play. The role playing kicks in at the 90 second mark!
Topics: Blog
1 min read
1st Party Data
First-party data is the data you have collected about your customers or audience, you own and manage. It can come from your own website through cookies or via your app, CRM, customer feedback, in-store beacons, purchases, contact center, point-of-sale communication, or any other information given with the consent of users. It is a result of direct, trusted relationship and communication with a consumer, which makes it the most powerful. Owning first-party data also gives you the freedom to create your own segments and profiles based on the unique consumer data you have on hand. First-party data is considered to be more valuable and relevant through its specificity and quality compared to second or third- party data.
Topics: Learn More
1 min read
Leads take time to buy
“I almost canceled my most profitable ad campaign because I was measuring response every week instead of every month.”
“I stuck with an email offer that worked great although those leads took much longer to convert.”
One of these marketers understands the value of knowing how long it takes to convert a prospect into a customer. He can market smarter, report results accurately, and get the best ROI,
Topics: Learn More
1 min read
Cohort Report
Understanding how much money your leads continue to spend with you is an extremely important data point.
If over time Leads that you find through Source A tend to spend way more money faster than Leads who were found through source B, you would likely want to focus your efforts on Source A Leads.