The Wicked Reports onboarding & consultation process has a goal of ROI on your Wicked Reports investment within 90 days. This goal needs modest effort and focus from both our customer and our team. Our framework has 4 Wicked Success Phases.
Scott Desgrosseilliers
Recent posts by Scott Desgrosseilliers
12 min read
Marketing Attribution in 2020: Measure ROI/LTV Across Platforms
Marketing attribution is the art of identifying those channels, campaigns, and individual ads that contributed to a single conversion.
1 min read
Wicked releases new mission control report with help from our partners at Google
Today Wicked Reports announced the beta release of an entirely re-imagined Mission Control report suite to help ecommerce, subscription, and info course marketers optimize ad spend and increase ROI more easily.
Topics: New Feature Announcement marketing attribution ROI
16 min read
How to Track the ROI of Your Digital Marketing
A review of over 60 different marketing studies has shown that more than 40% of advertising spend is completely wasted.
Topics: ROI customer lifetime value LTV
2 min read
New ROI fields release - March 26 2020
Wicked Reports just upgraded the ROI report March 26th 2020, here are the highlights:
Topics: Blog marketing attribution ROI new customer CPA marketing attribution for subscriptions
1 min read
Customer Journey Roleplay
Today we explain marketing attribution with a role play. The role playing kicks in at the 90 second mark!
Topics: Blog
1 min read
1st Party Data
First-party data is the data you have collected about your customers or audience, you own and manage. It can come from your own website through cookies or via your app, CRM, customer feedback, in-store beacons, purchases, contact center, point-of-sale communication, or any other information given with the consent of users. It is a result of direct, trusted relationship and communication with a consumer, which makes it the most powerful. Owning first-party data also gives you the freedom to create your own segments and profiles based on the unique consumer data you have on hand. First-party data is considered to be more valuable and relevant through its specificity and quality compared to second or third- party data.
Topics: Learn More
1 min read
Leads take time to buy
“I almost canceled my most profitable ad campaign because I was measuring response every week instead of every month.”
“I stuck with an email offer that worked great although those leads took much longer to convert.”
One of these marketers understands the value of knowing how long it takes to convert a prospect into a customer. He can market smarter, report results accurately, and get the best ROI,
Topics: Learn More
1 min read
Cohort Report
Understanding how much money your leads continue to spend with you is an extremely important data point.
If over time Leads that you find through Source A tend to spend way more money faster than Leads who were found through source B, you would likely want to focus your efforts on Source A Leads.
Topics: Learn More cohort
3 min read
E-learning
Knowing and understanding your marketing data helps you:
- Stop “spray and pray” marketing. With Wicked Reports you won’t have to guess or take stabs in the dark. When you can see the exact impact of each marketing campaign, you can see exactly what works and what doesn’t. You can learn from your mistakes and build on what’s working.
- Stay focused on the metrics that matter. Modern marketers have access to so much data that it can be hard to know what’s important and what isn’t. Wicked Reports helps you stay focused on what’s important — the ROI of each marketing campaign. By focusing on real results — revenue, customers, and orders — you can avoid being distracted by vanity metrics and other statistics with little correlation to your bottomline.
- Invest your time wisely. When you invest your time into a marketing campaign, you’re missing the opportunity to invest it elsewhere. If you invest your time into a marketing opportunity that returns 20% and you could have invested it into a marketing campaign that returned 200%, you just cost your business 180% of the ROI it could have had.
- Save on marketing and advertising spend. When you can see exactly how well each paid ad performs, when you can see the exact impact on your business in terms of revenue, you know which ads you should kill off and which ones you should invest more into.
- Piece together your business’s unique growth plan. As Wicked Reports reveals the true ROI of each marketing campaign, and shows you where your best customers are coming from, your business’s growth plan becomes clear.
This last point deserves a bit more attention because it gets to the core of why marketing is so important to your business… effective marketing creates customers and helps your business grow.