4 min read

Why Google analytics 4 fails at tracking conversions and what to do instead

4 min read

Meta Automatic Campaign Adjustments: Should You Be Worried?

6 min read

Exploring Attribution Modeling Types for Better ROI

2 min read

SPEND INFINITY OR KILL BUDGET?

3 min read

How I use MER as a North Star Metric

2 min read

The rumors of ROAS demise..

3 min read

Meta Removes Detailed Targeting Exclusions from Ad Campaigns

5 min read

2023 Attribution Insights

5 min read

2023 Ad Spend Insights

5 min read

Save 20% of Ad Spend with FunnelVision: A Game-Changing Solution

2 min read

getting prepped: BLACK FRIDAY CYBER MONDAY

attribution habits & ML automation

3 min read

FunnelVision Release - Wicked Reports Product Update

Scott Desgrosseilliers

Scott Desgrosseilliers


Recent posts by Scott Desgrosseilliers

4 min read

5 Ways to Improve Facebook Ad Performance

By Scott Desgrosseilliers on May 9, 2016 12:48:40 PM

Every marketing manager wants to get the most from the money he or she spends on programs.  Busy marketers sometimes have trouble, however, keeping up with the latest tech changes and creative ideas. Here are five things you can do to improve Facebook ad performance and get the best results from your investment.

Topics: Uncategorized
1 min read

Wicked Reports Product Update: March 2016

By Scott Desgrosseilliers on Mar 14, 2016 12:23:10 PM

Watch for the Wicked Reports product upgrade tsunami that's headed your way. It starts now and will roll out over the next two weeks. Our goal is to find what makes money for you and what wastes your time. Once you know, you can scale up what works and kill what doesn't!

There is so much to cover that I'll follow up with a separate, deep-dive post for each feature . Here's the list of upgrades coming from Wicked Reports:

Topics: New features
4 min read

When Is the Best Time to Send Your Emails?

By Scott Desgrosseilliers on Jan 18, 2016 2:36:32 PM

When you create an email for that fantastic new sales campaign that is going to take you to the next level, what time do you schedule it to be sent?

Topics: Uncategorized
3 min read

Product Tripwire Attribution

By Scott Desgrosseilliers on Jan 18, 2016 11:17:16 AM

Wicked Reports' Product / Tripwire Attribution report connects your customer's buying behavior for specific products to the marketing activity that acquired them AND  the revenue they generate for you AFTER their purchase of a specific product.

Topics: New Feature Announcement attribution
1 min read

What's Driving Your Sales? It's All About Attribution

By Scott Desgrosseilliers on Jan 18, 2016 11:06:57 AM

We created Wicked Reports because of the confusing, cryptic, and unverifiable ways existing analytics tools attributed revenue and sales.  People came to us who had tried everything else and were tired of banging their heads against the wall.

Topics: attribution
1 min read

Hello, Next-Level Mastermind Member!

By Scott Desgrosseilliers on Jan 17, 2016 11:19:06 AM

Thanks for clicking on the link below my Next Level Mastermind forum signature.

Topics: Next-Level Mastermind

Wicked Reports Tracking for Google Ad Manager

By Scott Desgrosseilliers on Jan 16, 2016 11:20:52 AM

Wicked Reports Tracking for Google Ad Manager

Topics: Google Ad Manager