Scott Desgrosseilliers
Recent posts by Scott Desgrosseilliers
3 min read
Answer These 5 Questions and Grow Your Small Business
You need good marketing data to make good decisions. And you need good decisions to grow your small business.
Topics: grow small business
5 min read
Six Answers You Need to Grow Your Business
If you want to grow your business in the New Year, you’re probably asking these six critical questions:
Topics: grow small business
4 min read
Time is the X-Factor for Tracking Customer Behavior
When you’re running a business, it’s easy to get fixed on the here and now. You just never have enough time to keep all those plates spinning to make sure the company stays profitable.
Topics: customer behavior
4 min read
Two New Wicked Reports Functions Make Your Job Easier
Wicked Reports has announced two new functions that give our customers greater simplicity, flexibility and ease of use. The CSV Upload feature makes it easy to upload data from multiple sources and the Automatic Link Builder lets you create tracking links from inside Wicked Reports.
Topics: New Feature Announcement Automatic Link Builder CSV Upload Feature
1 min read
Set Up Facebook Ad Tracking Wicked Fast
If you’re using Wicked Reports, you most likely want to track the ROI of your Facebook ads.
Topics: Uncategorized
3 min read
Create Stress-free Client Reports and Change Your Life
Does this sound familiar? You spend hours—and burn gallons of midnight oil—creating end-of-month client reports that quantify program effectiveness for your clients and justify your fee. You wonder whether your most important product is marketing expertise or the monthly report itself.
Topics: Reports
2 min read
WickedSmartz Makes for Smart Marketing
What good is a system for measuring your online ad results if you have to crunch all the numbers yourself?
Topics: WickedSmartz
3 min read
Here's the Most Powerful ROI Report You'll Ever See
Before you read about the new ROI Report from Wicked Reports, ask yourself a couple of questions.
Topics: Uncategorized
3 min read
Email Open Rates vs. ROI: Stop Obsessing Already
Last week we talked about why online marketers need to prioritize return on investment over cost per click. Today we’re discussing the relative importance of open rates.
Topics: Email ROI Email Open Rates
3 min read
3 Reasons Why Cost per Click Is Costing You--Big Time
If you’re like most online marketers you evaluate your ad campaigns by measuring their cost per click. Not only has this been best practice since, well, forever. it has also been the only way you could get a quantitative handle on advertising effectiveness.