5 min read
Email Marketing Benchmarks: A Data-Driven Approach to Optimization
Nov 19, 2024 by Scott Desgrosseilliers
4 min read
Why Google analytics 4 fails at tracking conversions and what to do instead
Nov 18, 2024 by Scott Desgrosseilliers
4 min read
Meta Automatic Campaign Adjustments: Should You Be Worried?
Nov 8, 2024 by Scott Desgrosseilliers
6 min read
Exploring Attribution Modeling Types for Better ROI
Oct 12, 2024 by Scott Desgrosseilliers
3 min read
Meta Removes Detailed Targeting Exclusions from Ad Campaigns
Aug 15, 2024 by Scott Desgrosseilliers
2 min read
🌟 Introducing the New and Enhanced Mission Control Screen at Wicked Reports!
Dec 13, 2023 by Scott Desgrosseilliers
5 min read
Save 20% of Ad Spend with FunnelVision: A Game-Changing Solution
Dec 13, 2023 by Scott Desgrosseilliers
10 min read
Apple IOS 17 Link Tracking Protection from a Marketing Attribution Perspective
Jun 16, 2023 by Scott Desgrosseilliers
Scott Desgrosseilliers
Recent posts by Scott Desgrosseilliers
Facebook Reporting Not Matching Your Sales?
By Scott Desgrosseilliers on Feb 10, 2017 3:40:02 PM
Facebook reports rarely match your true sales.
Don't You Dare Kill Ad Spend Because You Can't Tell Where Customers Are Coming From
By Scott Desgrosseilliers on Feb 9, 2017 3:38:42 PM
Do you know that you have ad campaigns that are working, but don't know why?
Topics: ad spend
1 min read
Your Client Needs 30+ Days to Close a Lead - How To Prove You're Generating Leads That Convert
By Scott Desgrosseilliers on Feb 9, 2017 3:37:12 PM
Do you have clients who have a LOOOONG sales process?
Topics: leads
1 min read
Your Client is Restless and You Might Be Losing Them - Here's How To Save Them
By Scott Desgrosseilliers on Feb 9, 2017 3:35:58 PM
You know the feeling...
Topics: client reports
1 min read
Can't prove your value to your client?
By Scott Desgrosseilliers on Feb 9, 2017 3:34:29 PM
Cold Hard Evidence.
Topics: client reports
1 min read
Do you feel like a total amateur when you have to tell your clients - "I'm sorry but I can't give you an exact ROI"?
By Scott Desgrosseilliers on Feb 9, 2017 3:32:46 PM
The Pros can tell their clients Exact ROI for every single campaign and ad they are running.
Topics: ROI
1 min read
Do you constantly have to guess what kind of ROI you're getting for your clients?
By Scott Desgrosseilliers on Feb 9, 2017 3:31:32 PM
Your clients want to know EXACTLY how you're performing as a Facebook Advertiser.
Topics: client reports ROI
1 min read
Are you looking to raise your fees and need to justify it?
By Scott Desgrosseilliers on Feb 9, 2017 3:29:50 PM
As an agency, you would LOVE to raise your fees.
Topics: Agency-Consultant
5 min read
5 Reasons Why Owners Don’t Like Their SMB Marketing
By Scott Desgrosseilliers on Feb 8, 2017 3:28:35 PM
This may come as a surprise but, if you’re not happy with your marketing, you are not alone. How could that be? Are so many small businesses simply that bad at marketing?
Topics: SMB marketing
3 min read
Seven Ways to Dazzle Your Marketing Clients
By Scott Desgrosseilliers on Jan 31, 2017 3:27:08 PM
As a consultant or agency, you want to give your marketing clients the most value—and impact—for their money. After all, they trust you to be their expert partner, someone who knows more, has outstanding creative and can analyze the results. They want great ideas, powerful copy, and deep expertise.