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3 min read

Smart Strategies to Increase Average Order Value Today
Jan 8, 2025 by Scott Desgrosseilliers
5 min read

Email Marketing Benchmarks: A Data-Driven Approach to Optimization
Nov 19, 2024 by Scott Desgrosseilliers
4 min read

Why Google analytics 4 fails at tracking conversions and what to do instead
Nov 18, 2024 by Scott Desgrosseilliers
4 min read

Meta Automatic Campaign Adjustments: Should You Be Worried?
Nov 8, 2024 by Scott Desgrosseilliers
6 min read

Exploring Attribution Modeling Types for Better ROI
Oct 12, 2024 by Scott Desgrosseilliers
2 min read

SPEND INFINITY OR KILL BUDGET?
Sep 16, 2024 by Scott Desgrosseilliers
3 min read

How I use MER as a North Star Metric
Sep 5, 2024 by Scott Desgrosseilliers
2 min read

The rumors of ROAS demise..
Aug 21, 2024 by Scott Desgrosseilliers
3 min read

Meta Removes Detailed Targeting Exclusions from Ad Campaigns
Aug 15, 2024 by Scott Desgrosseilliers
5 min read

2023 Attribution Insights
Jan 3, 2024 by Scott Desgrosseilliers
5 min read

2023 Ad Spend Insights
Jan 2, 2024 by Scott Desgrosseilliers
2 min read

🌟 Introducing the New and Enhanced Mission Control Screen at Wicked Reports!
Dec 13, 2023 by Scott Desgrosseilliers
5 min read

Save 20% of Ad Spend with FunnelVision: A Game-Changing Solution
Dec 13, 2023 by Scott Desgrosseilliers
2 min read

getting prepped: BLACK FRIDAY CYBER MONDAY
Oct 12, 2023 by Scott Desgrosseilliers

attribution habits & ML automation
Sep 26, 2023 by Scott Desgrosseilliers
10 min read

Apple IOS 17 Link Tracking Protection from a Marketing Attribution Perspective
Jun 16, 2023 by Scott Desgrosseilliers
Scott Desgrosseilliers

Scott Desgrosseilliers


Recent posts by Scott Desgrosseilliers

1 min read

What Should You Scale, or Kill, From a Facebook Campaign

By Scott Desgrosseilliers on Feb 10, 2017 3:53:37 PM

How do you really know which campaigns or ads to scale or kill?

Topics: Facebook
1 min read

Customer Journey ROI For Your Facebook Campaigns

By Scott Desgrosseilliers on Feb 10, 2017 3:52:22 PM

How am I doing on Facebook?

Topics: Uncategorized
1 min read

Why Should You Care About Sales Velocity?

By Scott Desgrosseilliers on Feb 10, 2017 3:51:11 PM

How long does it take for a prospect to make their first purchase?

Topics: Sales Velocity Report
1 min read

Which FB Ad is Making You Money?

By Scott Desgrosseilliers on Feb 10, 2017 3:50:02 PM

Simple Question.

Topics: Uncategorized
1 min read

Worried About Your Reputation With Your Clients?

By Scott Desgrosseilliers on Feb 10, 2017 3:48:50 PM

Word of mouth is everything!

Topics: client reports
1 min read

Working Long Hours Because You Really Don't Know What's Working

By Scott Desgrosseilliers on Feb 10, 2017 3:47:41 PM

It should be easy for you to tell your clients what is working, and what is not.

Topics: Uncategorized
1 min read

Lots of Clicks and Leads but Where Did the Sales Come From?

By Scott Desgrosseilliers on Feb 10, 2017 3:44:56 PM

You're generating lots of clicks and leads.

Topics: sales cycle clicks
1 min read

Spreadsheet Hell to Figure Out ROI

By Scott Desgrosseilliers on Feb 10, 2017 3:43:38 PM

Google Analytics is telling you one thing...

Topics: ROI
1 min read

Great Ads and Leads, Terrible Email Campaigns

By Scott Desgrosseilliers on Feb 10, 2017 3:42:26 PM

You're generating a bunch of great leads for your client.

Topics: email
1 min read

Revenue Now or Revenue Later?

By Scott Desgrosseilliers on Feb 10, 2017 3:41:18 PM

Most Agencies focus on immediate revenue.

Topics: Current Revenue Future Revenue
All posts