Scott Desgrosseilliers
Recent posts by Scott Desgrosseilliers
5 min read
Email Marketing Benchmarks: A Data-Driven Approach to Optimization
Email marketing remains crucial for any successful digital strategy. But how do you cut through inbox clutter? Email marketing benchmarks provide the answer. These help you understand campaign performance and measure against industry standards.
Topics: attribution windows Attribution Health multi-touch attribution
4 min read
Why Google analytics 4 fails at tracking conversions and what to do instead
The marketing world is obsessed with data, but are we measuring what matters? Google Analytics 4 (GA4) promises enhanced tracking and deeper insights, but several Google Analytics 4 flaws could sabotage your marketing efforts. These flaws revolve around misleading data on conversions, data accuracy, and customer journeys.
Topics: attribution windows Attribution Health multi-touch attribution
4 min read
Meta Automatic Campaign Adjustments: Should You Be Worried?
Meta quietly rolled out a new feature for ad campaigns – and frankly, it’s causing a bit of a stir in the digital marketing world. You may have already heard whispers of “Meta automatic campaign adjustments.” I’m here to pull back the curtain on what they are, why they might not be as magical as Meta wants you to think, and how these automatic adjustments could potentially harm your campaigns. Let’s face it – running marketing campaigns in today’s landscape is about as straightforward as navigating a maze blindfolded. Between setting budgets, targeting audiences, and crafting compelling ad copy, you’ve got a lot on your plate. That's precisely why Meta’s shiny, new feature – promising to handle the heavy lifting of optimizing your ads with automatic campaign adjustments – can sound oh-so-tempting. But, before you hand over the reins to Meta’s algorithm, it’s crucial to understand both the potential benefits and pitfalls.
Topics: attribution windows Attribution Health multi-touch attribution
6 min read
Exploring Attribution Modeling Types for Better ROI
Every savvy digital marketer wants to know one thing: what’s working?
Topics: attribution windows Attribution Health multi-touch attribution
2 min read
SPEND INFINITY OR KILL BUDGET?
The skill in which Facebook takes credit for a sale is astounding.
Topics: Facebook advertising Facebook attribution windows Facebook conversions multi-touch attribution
3 min read
How I use MER as a North Star Metric
Not enough marketing teams spend the time to get aligned with the boss on a north star metric and it needs to havoc and stress...and nobody wants that!
Topics: Data Driven Strategy Wicked Scott Framework
2 min read
The rumors of ROAS demise..
it's clickbait that works - marketers screaming from the mountaintops "ROAS is DEAD!".
Topics: Facebook Facebook conversions Jedi Strategies
3 min read
Meta Removes Detailed Targeting Exclusions from Ad Campaigns
Topics: Facebook Facebook conversions Facebook ads Facebook pixels
5 min read
2023 Attribution Insights
Wicked Reports attributed $4.4 billion in revenue in 2023. Here’s the breakdown:
5 min read
2023 Ad Spend Insights
As we close the chapter on 2023, a look back at the spending trends of Q4 2023 vs Q4 2022.