8 min read

Exploring AI Ecommerce Trends: What's Changing in 2025?

4 min read

Optimize ROI with Facebook Conversion Attribution

7 min read

Enhancing Google Ads Performance

2 min read

A High Level Comparison between Wicked Reports, Elevar, and Blotout

5 min read

Boost Your Sales with E-commerce Marketing Analytics

7 min read

Boost Your ROI with Google Analytics Attribution Insights

4 min read

Solving Meta Algorithm Problems: Impact on Tech and Ads

4 min read

Boost Sales with Smart Facebook Prospecting Campaigns

3 min read

Smart Strategies to Increase Average Order Value Today

5 min read

Email Marketing Benchmarks: A Data-Driven Approach to Optimization

4 min read

Why Google analytics 4 fails at tracking conversions and what to do instead

4 min read

Meta Automatic Campaign Adjustments: Should You Be Worried?

6 min read

Exploring Attribution Modeling Types for Better ROI

2 min read

SPEND INFINITY OR KILL BUDGET?

3 min read

How I use MER as a North Star Metric

2 min read

The rumors of ROAS demise..

Scott Desgrosseilliers

Scott Desgrosseilliers


Recent posts by Scott Desgrosseilliers

8 min read

Exploring AI Ecommerce Trends: What's Changing in 2025?

By Scott Desgrosseilliers on Mar 25, 2025 10:51:20 PM

Are you wondering about the future of online shopping? Or perhaps you are asking if now is the right time to learn about AI in ecommerce?

Topics: attribution windows Attribution Health multi-touch attribution
4 min read

Optimize ROI with Facebook Conversion Attribution

By Scott Desgrosseilliers on Mar 18, 2025 9:48:10 PM

Ever felt confused when your Facebook ad spend doesn't seem to line up with the sales you're seeing? You're not alone, as many marketers find themselves puzzled over this. This is where Facebook conversion attribution comes into play, offering clarity and insight.

Topics: attribution windows Attribution Health multi-touch attribution
7 min read

Enhancing Google Ads Performance

By Scott Desgrosseilliers on Mar 12, 2025 11:15:09 AM

Feeling lost in the maze of online advertising? You're pouring money into Google Ads, but are you truly seeing the return on your investment? Google Ads conversion tracking is the key, but setting it up and using it effectively can be tricky. It helps connect the dots between ad spend and actual results.

Topics: attribution windows Attribution Health multi-touch attribution
2 min read

A High Level Comparison between Wicked Reports, Elevar, and Blotout

By Scott Desgrosseilliers on Mar 5, 2025 6:09:11 PM

We have heard people recently asking if they should use Wicked Reports, Blotout, or Elevar.

Topics: attribution windows Attribution Health multi-touch attribution
5 min read

Boost Your Sales with E-commerce Marketing Analytics

By Scott Desgrosseilliers on Mar 5, 2025 10:12:16 AM

Running an e-commerce business is tough. You pour your heart into crafting the perfect products, building a beautiful website, and running compelling marketing campaigns. So many moving pieces require precise coordination in digital e-commerce, but at some point, you will be faced with making data-backed choices to level up.

Topics: attribution windows Attribution Health multi-touch attribution
7 min read

Boost Your ROI with Google Analytics Attribution Insights

By Scott Desgrosseilliers on Feb 17, 2025 6:47:49 PM

As digital marketers, we've all been there. You're staring at Google Analytics, trying to make sense of the jumbled mess of data, and frankly, feeling frustrated. Google Analytics attribution can feel impossible, especially with all the recent changes.

Topics: attribution windows Attribution Health multi-touch attribution
4 min read

Solving Meta Algorithm Problems: Impact on Tech and Ads

By Scott Desgrosseilliers on Feb 10, 2025 6:34:56 PM

For digital marketers using Meta ads, algorithm problems are a common headache. These issues aren't just annoying; they can significantly impact ad targeting and your bottom line. Understanding and addressing these problems is crucial for success with paid media and reaching your target audience. This article breaks down common symptoms, explains why they happen, and provides actionable steps to overcome them.

Topics: attribution windows Attribution Health multi-touch attribution
4 min read

Boost Sales with Smart Facebook Prospecting Campaigns

By Scott Desgrosseilliers on Jan 20, 2025 1:37:16 PM

Facebook prospecting campaigns offer a massive potential audience for digital marketers. But are your campaigns truly reaching new customers? Or are you just retargeting the same old leads? We’ll show you how to analyze your campaigns, reveal what Facebook’s hiding, and get those prospecting ads dialed in.

Topics: attribution windows Attribution Health multi-touch attribution
3 min read

Smart Strategies to Increase Average Order Value Today

By Scott Desgrosseilliers on Jan 8, 2025 10:09:32 AM

For years, we’ve been obsessed with helping businesses grow. Not incremental improvements, but transformative growth. This often hinges on one metric: average order value. Whether you’re an eCommerce giant or an independent blogger, increasing AOV is crucial for sustainable success.

Topics: attribution windows Attribution Health multi-touch attribution
5 min read

Email Marketing Benchmarks: A Data-Driven Approach to Optimization

By Scott Desgrosseilliers on Nov 19, 2024 6:26:42 PM

Email marketing remains crucial for any successful digital strategy. But how do you cut through inbox clutter? Email marketing benchmarks provide the answer. These help you understand campaign performance and measure against industry standards.

Topics: attribution windows Attribution Health multi-touch attribution