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Email Marketing Benchmarks: A Data-Driven Approach to Optimization

4 min read

Why Google analytics 4 fails at tracking conversions and what to do instead

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Meta Automatic Campaign Adjustments: Should You Be Worried?

6 min read

Exploring Attribution Modeling Types for Better ROI

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SPEND INFINITY OR KILL BUDGET?

3 min read

How I use MER as a North Star Metric

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The rumors of ROAS demise..

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Meta Removes Detailed Targeting Exclusions from Ad Campaigns

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2023 Attribution Insights

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2023 Ad Spend Insights

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Save 20% of Ad Spend with FunnelVision: A Game-Changing Solution

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getting prepped: BLACK FRIDAY CYBER MONDAY

attribution habits & ML automation

John Peich


Recent posts by John Peich

2 min read

Wicked Reports & New Zapier Release

By John Peich on Sep 3, 2020 3:31:34 PM

Wicked Reports has released its newest Zapier Integration that provides you with more functionality when sending custom clicks! Therefore, we are deprecating our older releases (1.1.1 & 1.1.2) to have everyone move to this newer release (1.2.1). Here's what you need to do to upgrade.

Topics: Zapier
1 min read

Cohort Report Updates

By John Peich on Apr 5, 2020 6:45:42 PM

Wicked Reports is making it easier for you to look at your Cohort Reports. We've:

Topics: Blog cohort