Katie Switzer
Recent posts by Katie Switzer
5 min read
3 Expert Secrets to Optimize Your Ad Campaigns
How to Improve Your ROI Without Increasing Ad Spend
Optimizing ad campaigns is a critical part of improving ROI and maintaining the health of your ecommerce business.
5 min read
Wicked Explainer: Data-Driven Conversion Attribution in Google Ads
What is data-driven attribution?
Prior to September 27, 2021 Google ads provided only last-click attribution when reporting conversions. This meant ad campaigns were only credited with a conversion if it was the last ad a user interacted with.
6 min read
How To Choose a Marketing Attribution Software
Find out what the best marketing attribution software is for your ecommerce business by comparing features and technology.
11 min read
The Wicked Guide To Marketing Attribution Models
Increase Your ROI By Optimizing Your Ads for High Value Customers
Have you ever asked yourself: