| Dom DiFurio

The COVID-19 pandemic supercharged Americans’ appetite for 24-hour seamless online shopping experiences. But will the trend change our shopping habits for good?

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Optimize ROI with Facebook Conversion Attribution

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Enhancing Google Ads Performance

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A High Level Comparison between Wicked Reports, Elevar, and Blotout

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Boost Your Sales with E-commerce Marketing Analytics

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Boost Your ROI with Google Analytics Attribution Insights

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Solving Meta Algorithm Problems: Impact on Tech and Ads

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Boost Sales with Smart Facebook Prospecting Campaigns

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Smart Strategies to Increase Average Order Value Today

Jan 8, 2025 by Scott Desgrosseilliers

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Email Marketing Benchmarks: A Data-Driven Approach to Optimization

Nov 19, 2024 by Scott Desgrosseilliers

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Why Google analytics 4 fails at tracking conversions and what to do instead

Nov 18, 2024 by Scott Desgrosseilliers

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Meta Automatic Campaign Adjustments: Should You Be Worried?

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Exploring Attribution Modeling Types for Better ROI

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SPEND INFINITY OR KILL BUDGET?

Sep 16, 2024 by Scott Desgrosseilliers

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How I use MER as a North Star Metric

Sep 5, 2024 by Scott Desgrosseilliers

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The rumors of ROAS demise..

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Meta Removes Detailed Targeting Exclusions from Ad Campaigns

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Dom DiFurio

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