| Caroline Delbert

4 min read

Why Google analytics 4 fails at tracking conversions and what to do instead

Nov 18, 2024 by Scott Desgrosseilliers

4 min read

Meta Automatic Campaign Adjustments: Should You Be Worried?

Nov 8, 2024 by Scott Desgrosseilliers

6 min read

Exploring Attribution Modeling Types for Better ROI

Oct 12, 2024 by Scott Desgrosseilliers

2 min read

SPEND INFINITY OR KILL BUDGET?

Sep 16, 2024 by Scott Desgrosseilliers

3 min read

How I use MER as a North Star Metric

Sep 5, 2024 by Scott Desgrosseilliers

2 min read

The rumors of ROAS demise..

Aug 21, 2024 by Scott Desgrosseilliers

3 min read

Meta Removes Detailed Targeting Exclusions from Ad Campaigns

Aug 15, 2024 by Scott Desgrosseilliers

5 min read

2023 Attribution Insights

Jan 3, 2024 by Scott Desgrosseilliers

5 min read

2023 Ad Spend Insights

Jan 2, 2024 by Scott Desgrosseilliers

2 min read

🌟 Introducing the New and Enhanced Mission Control Screen at Wicked Reports!

Dec 13, 2023 by Scott Desgrosseilliers

5 min read

Save 20% of Ad Spend with FunnelVision: A Game-Changing Solution

Dec 13, 2023 by Scott Desgrosseilliers

2 min read

getting prepped: BLACK FRIDAY CYBER MONDAY

Oct 12, 2023 by Scott Desgrosseilliers

attribution habits & ML automation

Sep 26, 2023 by Scott Desgrosseilliers

10 min read

Apple IOS 17 Link Tracking Protection from a Marketing Attribution Perspective

Jun 16, 2023 by Scott Desgrosseilliers

5 min read

How Digital marketing agencies can Retain Clients using Full Funnel Attribution

Apr 21, 2023 by Scott Desgrosseilliers

3 min read

FunnelVision Release - Wicked Reports Product Update

Feb 17, 2023 by Scott Desgrosseilliers

Caroline Delbert

Recent posts by Caroline Delbert

5 min read

How AI predicts what you’ll buy

By Caroline Delbert on Apr 29, 2022 10:45:50 AM

It’s a jungle out there—few places so much so as the world of “smart” advertising.

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