Recent posts by Bekah Wright
6 min read
5 ways TikTok taps into online shopping—and more revenue—on its platform
The creator economy is here, thanks to social media platforms like TikTok, Facebook, and Instagram. Now, businesses, brands, and influencers are taking to social media with its far-reaching and lucrative impact, while the e-commerce umbrella expands to include social media marketing and social commerce.
8 min read
From cobblers to e-commerce: How buying shoes has changed over 300 years
Yes, shoes can be considered utilitarian, but for many people, they’re beloved. How deep does that love go? Former Philippines First Lady Imelda Marcos opened the Shoe Museum of Marinka in the early 2000s to showcase her more than 2,700 pairs of shoes. Footwear doesn’t need to be fancy to be meaningful. A favorite pair of muck boots can warm the heart, while sneakers can spur a lifelong affair.