Email marketing remains crucial for any successful digital strategy. But how do you cut through inbox clutter? Email marketing benchmarks provide the answer. These help you understand campaign performance and measure against industry standards.

The marketing world is obsessed with data, but are we measuring what matters? Google Analytics 4 (GA4) promises enhanced tracking and deeper insights, but several Google Analytics 4 flaws could sabotage your marketing efforts. These flaws revolve around misleading data on conversions, data accuracy, and customer journeys.

Meta quietly rolled out a new feature for ad campaigns – and frankly, it’s causing a bit of a stir in the digital marketing world. You may have already heard whispers of “Meta automatic campaign adjustments.” I’m here to pull back the curtain on what they are, why they might not be as magical as Meta wants you to think, and how these automatic adjustments could potentially harm your campaigns. Let’s face it – running marketing campaigns in today’s landscape is about as straightforward as navigating a maze blindfolded. Between setting budgets, targeting audiences, and crafting compelling ad copy, you’ve got a lot on your plate. That's precisely why Meta’s shiny, new feature – promising to handle the heavy lifting of optimizing your ads with automatic campaign adjustments – can sound oh-so-tempting. But, before you hand over the reins to Meta’s algorithm, it’s crucial to understand both the potential benefits and pitfalls.

Every savvy digital marketer wants to know one thing: what’s working?

The skill in which Facebook takes credit for a sale is astounding.

Not enough marketing teams spend the time to get aligned with the boss on a north star metric and it needs to havoc and stress...and nobody wants that!

it's clickbait that works - marketers screaming from the mountaintops "ROAS is DEAD!".

Wicked Reports attributed $4.4 billion in revenue in 2023.  Here’s the breakdown:

As we close the chapter on 2023, a look back at the spending trends of Q4 2023 vs Q4 2022.

Prepare to be wowed by our latest updates – a suite of new features and changes designed to elevate your experience:

Discover how FunnelVision, a game-changing solution developed by Wicked Reports, can revolutionize your marketing strategy and save 20% of your ad spend. This blog post outlines the unique features and benefits of FunnelVision for both marketing agencies and their clients.

🌟 Unlock Your BFCM Potential with Scott's Insights! 🌟

I recently chatted with Depesh Mandalia from AdSignals about our use of Machine Learning to help our customers to automatically mine their attribution data to find valuable consumer behaviour insights, to generate alerts and weekly recommendations. 

Our Revolutionary report for full funnel visibility

Did you know you can find hidden ROAS by customizing your last click attribution to use different customer journey clicks? 

Many times, valuable Ad clicks get lost in the sea of clicks a contact may make.  This means that at first glance your ROI and ROAS may look lower than you hoped.

Did you know that with Wicked Reports, you can get a very clear understanding of how long it generally takes your prospects and leads to make their first purchase?

Knowing how long it takes for prospects to turn into customers is a very important metric.  Many marketers expect their ads to drive immediate sales from clicks on their Ads.  This can lead to disappointing results or a very inaccurate reading of performance.

Did you know that with Wicked Reports, you can find every contact or customer that has clicked any given ad?

Fastest growing e-commerce sectors for 2025

The COVID-19 pandemic supercharged Americans’ appetite for 24-hour seamless online shopping experiences. But will the trend change our shopping habits for good?

Update: Click to learn more about FunnelVision here.

Understanding different attribution models and how to use them is critical to marketers looking to increase ROI on ecommerce brand advertising.

Attribution models are powerful because they make it easy to spot what campaigns are not performing, and which campaigns should get more ad spend.

Data is collected when a user first clicks on an ad, the user begins to be tracked, data is recorded, that data can be sent back to Facebook or Google  This data collection and attribution process continues from that first-click to every interaction thereafter, crediting campaigns with revenue from sales.

There are four main types of marketing attribution models:

1. First Click ROI
2. First Opt-in ROI
3. Last-Click ROI
4. Re Engaged Leads ROI
5. Multi-Touch (Full Impact and Linear) ROI

Each of these models is used to evaluate marketing performance at different levels of the sales funnel.

Using them strategically in combination with each other is critical for developing a high ROI for paid advertising at every stage of user interaction. They make it easy to determine what content is performing (and what isn't) so you can eliminate the fluff and focus your efforts and budget on what converts.

First Click ROI Attribution Model

First-click attribution is just that - it gives all the credit for a sale to the very first click a user makes.

This is best used to identify what campaigns are performing best for cold traffic (TOF). 

You might think that you need to optimize cold traffic for clicks or leads. This is a common misconception about TOF optimization. 

But the most successful brands know that the highest ROI comes from optimizing cold traffic for purchases. Not just any purchases - high value customers.

This can be done a couple of ways. The most common methods for optimizing on LTV we see is brands dive into their customer LTV reporting and create lookalike audiences and replicate the content that inspired their highest value customers to make purchases. 

This one small strategist shift around optimizing cold traffic can make an enormous difference in your ROI throughout the entire sales funnel. Try it and see the results for yourself.

Re Engaged Lead ROI Attribution Model

Re-Engaged Leads are critical for keeping your list engaged, improving deliverability, and increasing ROI through repeat purchases.

The Re-Engaged Lead ROI Attribution Model credits all revenue to re-optin content from MOF.

It's useful for optimizing MOF for content that engages users, inspires new or repeat purchases, and keeping your brand in the front of people's minds.

Use this model to eliminate MOF content that isn't performing. The benefits of this are increasing ROI by reducing buying cycle time. Buying cycle is the time it takes from first-click or lead opt-in to a purchase. Reducing this time makes you ROI positive in a shorter time frame, recouping your advertising costs faster and potentially bringing in more sales from repeat customers.

Reducing the buying cycle time can be pretty powerful for your bottom line.

All you have to lose by optimizing MOF with a ReEngaged Lead ROI Attribution Model is negative ROI campaigns!

Last Click ROI Attribution Model

Crediting all the revenue to the final click before purchases gets you a clear image of what content is inspiring users to become customers. 

The Last-Click ROI Attribution Model makes it easy to identify positive ROI campaigns or channels. Then you can add budget to scale those campaigns and increase overall revenue.

Negative ROI campaigns should be killed - but hold on! Before you do, let's talk about buying cycle time a little bit more.

We talked about reducing buying cycle time by eliminating MOF content that doesn't perform using ReEngaged Lead ROI.

But how long should you let a new campaign run before pulling the plug?

Amateur marketers will often turn a campaign off after only 3 days (or less). This is a critical mistake - they are likely killing campaigns that just haven't had time to build value yet.

The best way to check buying cycle time for your brand is to use a Sales Velocity Report. You can check the buying cycle time from first click or lead to sale using one of these.

Now it becomes easy to decide how long to run a campaign before you kill it or scale it. This is especially helpful with last-click campaigns at the BOF, which take the longest to convert because they are by definition at the end of the buying cycle.

To optimize paid advertising, your brand needs accurate, multi-touch attribution data and a clear measurement of buying cycle time. 

Multi-Touch Marketing Attribution Models

Multi-Touch Marketing Attribution Models credit revenue across multiple touch points, rather than a single step of your funnel (like first- and last-click models). This is insightful for taking a 10,000 foot view of marketing performance, making it easy to identify which steps in your marketing funnel are performing well and which need a little TLC.

We love using these to get an idea of where to dive into the details on funnel steps, channels, and individual campaign performance using the other attribution models previously discussed.

We use two different multi-touch marketing attribution models to help our clients scale their paid advertising performance. Our Linear ROI Attribution Model credits revenue fractionally across as many as four touch points, which helps to highlight strong and weak areas across your marketing funnel. The Full Impact Attribution Model credits full revenue at each of four touch points, which makes it much easier to see the highs and lows.

Multi-touch attribution models offer incredible insights into your marketing performance that just cannot be found anywhere else.

You can find out more about Linear and Full Impact ROI Attribution models here.

How To Optimize Ecommerce ROI From Paid Ads Using Marketing Attribution Models

Marketing Attribution Models with accurate attribution data are a game changer for ecommerce brands looking to increase their ROI.

The most important ways to use these models to optimize are:

• Multi-touch Attribution Models are the best place to start with a high level view of marketing performance.
• Use First-Click ROI Attribution to optimize your cold traffic for high value customers, not clicks or leads.
• Keep email subscribers and retarget audiences engaged, and increase ROI by tracking ReEngaged Lead ROI and replicating or scaling effective content.
• Last-Click ROI Attribution is best used to scale BOF ads for actual purchases and customer LTV.
• Allow campaigns to run for at least one buying cycle before deciding to kill, chill, or scale.

You can bring all these tools together using the Wicked Reports dashboard, to get the most out of accurate, multi-touch marketing attribution.

Book a call with a Wicked Attribution Expert to see what Marketing Attribution Models can do for you!

Did you know that you could find inactive campaigns that are still generating revenue and may be worth turning back on as a way to potentially continue boosting sales?

Oftentimes as a media buyer, you’re making fast decisions on imperfect information.  You’ve launched an ad campaign and after a few days, it’s not performing as you’d like so you cut it and move onto the next one.

You asked, we built it! 

Microsoft Ads just got more wicked

Microsoft ads just got more Wicked with a 1 minute integration process that delivers accurate cost, ROI, and attribution down to the ad and keyword level for all Microsoft ads.

Watch my demo from an ecommerce brand using Microsoft Ads - Wicked Reports shows attributed ROI of 365% on just one keyword campaign...and there's a lot more to see! Hit Play 👇

Did you know that with Wicked Reports, not only can you see the actual last click which generated a sale, but also see how other clicks along the customer journey actually impacts your ROI.

Many times, important ad clicks get lost in the sea of clicks a contact may make.  Not all of those clicks get attributed to a sale, but that doesn’t mean they aren’t contributing to sales and impacting the purchase decision.

Found it cheaper elsewhere? Here are 5 risks when buying from third-party sellers online

Shopping online has never been easier. From ordering takeout to buying a car, you can purchase almost anything with the click of a button. Some shoppers feel safer buying from big-name websites, but they may not know that sellers on online marketplaces are predominantly third-party vendors, and unaffiliated with the company.

Have you ever wondered which ads are bringing in sales, and which campaigns are wasting ad spend?

The creator economy is here, thanks to social media platforms like TikTok, Facebook, and Instagram. Now, businesses, brands, and influencers are taking to social media with its far-reaching and lucrative impact, while the e-commerce umbrella expands to include social media marketing and social commerce.

Are your Facebook ads getting good ROI? Now is the time to start scaling them up to grow your brand.

Customer Lifetime Value (LTV) is an often overlooked metric for ecommerce companies. That's not a bad thing though because it gives an advantage to brands who are using it properly to optimize cold traffic. Their competitors don't even know what they are missing!

It seems like everyone is talking about optimization in 2022. But, most “optimization,” tips online are really just how to set up winning campaigns for beginners.

Customer Acquisition Cost (CAC) is a critical metric for anyone using paid advertising for an ecommerce brand. If your CAC is too high, revenue won't grow, but if you aren't spending enough on leads they will not convert to customers.

What is a digital marketing metric or KPI?

KPIs, or Key Performance Indicators, are the critical metrics that successful brands use to measure their results. 

Yes, shoes can be considered utilitarian, but for many people, they’re beloved. How deep does that love go? Former Philippines First Lady Imelda Marcos opened the Shoe Museum of Marinka in the early 2000s to showcase her more than 2,700 pairs of shoes. Footwear doesn’t need to be fancy to be meaningful. A favorite pair of muck boots can warm the heart, while sneakers can spur a lifelong affair.

Getting a good Return On Ad Spend (ROAS) makes the difference between a thriving ecommerce brand and a dying one. It’s important to understand how to use ROAS as a metric to make marketing decisions about your paid advertising, and also when ROAS might not be that helpful.

ROAS is especially important for ecommerce businesses who are running multiple ads on different channels. It gives a metric that can be tracked at the channel, campaign, or ad level to determine what is working and what is not with regards to advertising performance.

Using ROAS, you can often tell at a glance whether an ad is a candidate for scaling or needs to be turned off. It’s very helpful for evaluating the effectiveness of specific advertising campaigns, rather than a 10,000 ft view of your marketing department.

Unless you have been advertising online blindly or spending too much time on TikTok, you have probably seen the acronym CPL. Cost Per Lead (CPL) is a metric that most media buyers track for the brands they advertise for.

Imagine our world, then picture it fully digital. For many, it looks like the metaverse, an immersive virtual space where we can log on to meet friends, shop, work in virtual offices, and even buy virtual real estate. Offering an estimated $800 billion market opportunity, the metaverse is eyed by online game creators, social networks, and various tech leaders who are looking for the next game-changing technology platform.

It’s a jungle out there—few places so much so as the world of “smart” advertising.

If you aren’t optimizing your Google Ads campaigns, you might as well throw your advertising budget into a flaming dumpster.

How ad spending in the US compares to the rest of the world

While it may not immediately occur to most people, the advertising industry is one of the largest and most pervasive industries in the world and also one of the most multifarious. When you think of advertising, some common modes include television ads, internet ads, radio commercials, physical advertisements such as billboards and signage, and social media campaigns. But within each of these categories are even further sub-categories, and how each is employed and consumed differs from country to country, which is also to say they differ by society.

How to Improve Your ROI Without Increasing Ad Spend

Optimizing ad campaigns is a critical part of improving ROI and maintaining the health of your ecommerce business.

The subscription box craze isn’t anything new, but the COVID-19 pandemic played a huge role in subscriptions experiencing a renaissance while many brick-and-mortar businesses struggled. Wicked Reports analyzed specific trends around subscription boxes and their broader economy to illustrate the pandemic impacted the industry. 

Any Click Search is a new filter option in Wicked Reports' Customer LTV reporting. 

Every ecom brand would love a 10% lift in revenue. This is achievable if you put the same thought and effort into your SMS campaigns as you do with your paid media and email campaigns.

With brands pouring more money than ever before into advertising, it’s easy to understand why we’re inundated with ads on every platform, from the time we're reaching for our phones in the morning to when we’re dozing off to shows on streaming platforms at night. 

What is data-driven attribution?

Prior to September 27, 2021 Google ads provided only last-click attribution when reporting conversions. This meant ad campaigns were only credited with a conversion if it was the last ad a user interacted with. 

The pandemic accelerated the already high speed with which e-commerce was taking over traditional brick-and-mortar retail. It’s predicted that by 2024, revenue from e-commerce will surpass in-person shopping. E-commerce is defined as the online purchases of consumable and durable goods for personal use. Total e-commerce revenue in 2021 was a whopping $799.5 billion and it shows no signs of slowing down with projections for 2022 totalling nearly $908 billion.

Find out what the best marketing attribution software is for your ecommerce business by comparing features and technology.

Increase Your ROI By Optimizing Your Ads for High Value Customers

Have you ever asked yourself:

You may have heard about the new update coming to iOS15.

Are you wondering how iOS15 will affect advertisers using Wicked Reports?

The short answer: It doesn't.

Keep reading for the long answer.

Your unique business requires a thousand daily unique decisions. And, when you're using Wicked Reports to make your marketing decisions (like scaling, killing, or chilling ad spend), you've got a ton of data at your fingertips. Now, there is a way to customize how you see your data arranged.

Do you run a marketing funnel that does not involve an email opt-in step?

Have you been struggling with attribution pixels not firing and other tracking issues inside CRMs after the iOS14 update?

Most Google advertisers understand that Google click IDs (known as GCLIDs) can help power Google Ad smart bidding campaigns when they are captured and uploaded back to Google.

However, GCLIDs have recently started “disappearing” in some cases, and/or being replaced by GBRAIDs and WBRAIDs in certain instances. Why is this happening?

It all comes down to changes Google has made in the wake of Apple’s iOS14.5 software update.

NOTE: Apple has done it again with IOS 17. To read about why GBRAIDS and GCLIDS are doing to "disappear", click here https://www.wickedreports.com/blog/ios-17-link-tracking-protection

In summary, if a click is coming from an iOS device, and the user has opted out of tracking, you will see either a GBRAID or WBRAID, depending on criteria you can read about below.

If your Google Ad click is coming from a NON-iOS device, you will still see GCLIDs and be able to optimize them as normal.

Here are all of Google’s resources on this change: https://support.google.com/google-ads/answer/10417364

Bidding considerations for impacted campaigns
Campaigns using Smart Bidding will continue to set bids based on the most accurate measurement available. However, we recommend that you prepare for the above changes by closely monitoring the performance and delivery of all campaigns serving on iOS traffic and, if necessary, make adjustments to budgets and Smart Bidding CPA or ROAS targets to help you achieve your goals. For example: If you would like to increase spend, you can raise CPA targets or lower ROAS targets as needed.

Overview
When Apple’s ATT policies take effect, we will no longer send the Google click identifier (GCLID) for ads on iOS 14 traffic coming from impacted Google apps. This new ATT compliant parameter, known as “wbraid”,replaces gclid on most iOS surfaces. Advertisers should ensure that the destination websites in their advertising campaigns can receive an additional passed URL parameter and that any web attribution systems they may have can support this parameter, when needed. On non-iOS surfaces, “gclid” will continue to serve as the primary mechanism by which we attribute conversions. Please note that search is not affected by this change, and will continue to use gclid.

Q: What should my advertiser do to ensure they are prepared?
A: As a best practice, we recommend the advertiser implement One Google Tag (OGT) (gTag.js and/or Google Tag Manager).
In addition, a small percentage of advertisers may need to ensure their site is able to accept arbitrary URL parameters by following the directions here -> https://support.google.com/google-ads/answer/1033981

Q: How does this new parameter work?
A: Similar to GCLID, this new parameter is dropped in a 1st party cookie set by A Google Tag (including gTag.js, gtm.js, and analytics.js linked to an ads account) when a user lands on a page after clicking on an ad. This parameter helps attribute conversions back to ad campaigns but does not uniquely identify the user.

Q: Why is this new parameter ATT compliant but gclid is not?
A: This new parameter uses techniques that ensure it cannot be tied back to any one individual user. wbraid uses aggregation techniques to ensure ATT compliance. We are exploring additional techniques like deidentification, in line with Apple’s ATT policies.

Q: What is the visible impact of this change?
A: This is a backend change that advertisers will not see in the Google Ads UI (front-end). The new parameter will be dropped in a 1st party cookie by default and this parameter will be used to pass conversions to your Google measurement solutions in an ATT compliant manner. As always, advertisers can opt out of 1st party measurement all together which will disable use of GCLID as well as this new parameter. Advertisers may see this new parameter present in some URLs that originate on iOS traffic

Q: What is the difference between the “gbraid” and “wbraid” parameters?
A: Both parameters function similarly, in that they are added to the URL (in place of historical identifiers) to measure when the ATT prompt is not accepted. Both parameters also use aggregation techniques to attribute conversions. However, notable differences exist as well:

Wicked Reports is designed to follow users across devices by tracking clicks, leads, email opens, purchases, and other user action.

You've been asking for it, and we listened!

Get daily, weekly or monthly reports customized for your most important campaigns in an easy to review email format.

Just follow the step-by-step instructions in the video below to see how you can get insight into your account quickly and regularly without having to dig too deep into the Wicked Dashboard.

Wicked Reports is growing! We are working our tails off to provide the best possible marketing attribution data and ROI for our customers. Watch the video below to find out how we're doing it!

Wicked Reports is excited to announce a change to Google Ads tracking inside our dashboard!

One of the features that our clients have been asking for is the ability to export data for additional analysis in Google Data Studios, spreadsheets, or other BI tools.

You asked, and we listened.

Announcing the newest feature of Wicked Reports - complete data flexibility using an outbound API for easy export of clicks, leads and orders..
Want to see how Wicked attributed all your orders? Done!
Want to see all of the clicks for your leads? Piece of cake!
Want to see all of your leads and how they are attributed? No problem!

If you are a data nerd or you just like to see your data in a certain way... you can now export all the data from your marketing channels that Wicked Reports makes available in one place... to wherever you want.

Your data. Accessible. Useable. Practical.

If you're already a Wicked Reports client, you can check out the Outbound API endpoints at https://docs.wickedreports.com/.

Wicked Reports has released its newest Zapier Integration that provides you with more functionality when sending custom clicks! Therefore, we are deprecating our older releases (1.1.1 & 1.1.2) to have everyone move to this newer release (1.2.1). Here's what you need to do to upgrade.

Wicked Reports is thrilled to receive the honor of being voted a HubSpot Top 30 App by their customers!

Wicked Reports and HubSpot partner together to provide all your marketing on one platform and a practical metrics dashboard to track your sales and marketing effectiveness.

This means you can stop wasting money on ads, focus your advertising spend on channels that actually work, and not miss any data or revenue that you might otherwise overlook.  

The HubSpot App Marketplace features third-party tools from all around the world that HubSpot customers can integrate into their business to help them succeed and grow.

The Wicked Reports App brings clients ultimate clarity and detailed customer journey data, ensuring that you have accurate marketing data to make the best decisions possible. 

With over 500 apps on HubSpot Marketplace, this is a huge milestone for Wicked Reports as it shows HubSpot clients recognize our passion for tracking sales with precision, and the value of our service.

We continue to give you accurate attribution, so you can optimize your spending accordingly and get full access to your customers’ journey from their first click to their last. 

This award has given us confidence that we are providing what is needed for businesses advertising online to not only succeed, but thrive!

Marketing attribution is the art of identifying those channels, campaigns, and individual ads that contributed to a single conversion.

Today Wicked Reports announced the beta release of an entirely re-imagined Mission Control report suite to help ecommerce, subscription, and info course marketers optimize ad spend and increase ROI more easily.

A review of over 60 different marketing studies has shown that more than 40% of advertising spend is completely wasted.

Wicked Reports is making it easier for you to look at your Cohort Reports. We've:

Wicked Reports just upgraded the ROI report March 26th 2020, here are the highlights:

Today we explain marketing attribution with a role play.  The role playing kicks in at the 90 second mark!

First-party data is the data you have collected about your customers or audience, you own and manage. It can come from your own website through cookies or via your app, CRM, customer feedback, in-store beacons, purchases, contact center, point-of-sale communication, or any other information given with the consent of users. It is a result of direct, trusted relationship and communication with a consumer, which makes it the most powerful. Owning first-party data also gives you the freedom to create your own segments and profiles based on the unique consumer data you have on hand. First-party data is considered to be more valuable and relevant through its specificity and quality compared to second or third- party data.

“I almost canceled my most profitable ad campaign because I was measuring response every week instead of every month.”

“I stuck with an email offer that worked great although those leads took much longer to convert.”

One of these marketers understands the value of knowing how long it takes to convert a prospect into a customer. He can market smarter, report results accurately, and get the best ROI,

Understanding how much money your leads continue to spend with you is an extremely important data point.

If over time Leads that you find through Source A tend to spend way more money faster than Leads who were found through source B, you would likely want to focus your efforts on Source A Leads.

Knowing and understanding your marketing data helps you:

• Stop “spray and pray” marketing. With Wicked Reports you won’t have to guess or take stabs in the dark. When you can see the exact impact of each marketing campaign, you can see exactly what works and what doesn’t. You can learn from your mistakes and build on what’s working.
• Stay focused on the metrics that matter. Modern marketers have access to so much data that it can be hard to know what’s important and what isn’t. Wicked Reports helps you stay focused on what’s important — the ROI of each marketing campaign. By focusing on real results — revenue, customers, and orders — you can avoid being distracted by vanity metrics and other statistics with little correlation to your bottomline.
• Invest your time wisely. When you invest your time into a marketing campaign, you’re missing the opportunity to invest it elsewhere. If you invest your time into a marketing opportunity that returns 20% and you could have invested it into a marketing campaign that returned 200%, you just cost your business 180% of the ROI it could have had.
• Save on marketing and advertising spend. When you can see exactly how well each paid ad performs, when you can see the exact impact on your business in terms of revenue, you know which ads you should kill off and which ones you should invest more into.
• Piece together your business’s unique growth plan. As Wicked Reports reveals the true ROI of each marketing campaign, and shows you where your best customers are coming from, your business’s growth plan becomes clear.

This last point deserves a bit more attention because it gets to the core of why marketing is so important to your business… effective marketing creates customers and helps your business grow.

Attribution is tricky when it comes to recurring revenue, because is is critical to track lifetime value. This is where Wicked Reports shines! So it’s easy to assume that the last marketing email or online ad is what got a customer to purchase. But you’re probably wrong. Let me tell you a secret: the most important factor is time.

Many SMBs do not understand the ROI they are getting from Google Ads because their sales are happening offline or they have a subscription based model where one sale results in recurring monthly revenue. Wicked Reports is able to connect with CRMs and pull in sales data to show businesses the ROI they are getting from many different advertising channels.

ReCharge, the top Shopify subscription billing service, is the newest integration for Wicked Reports.  This integration is our first automatic, do absolutely nothing, integration for our clients.  

Based on your feedback, we have made significant enhancements to the ROI report including Linear Attribution.

We are pleased to announce a new feature to the ROI Report, the Tracking Page Validator. This new feature is very important as you try to make sure all of your campaigns are getting the clicks and leads you are expecting.

Our integration just got stronger and more powerful. In brief summary, you now get the lifetime value and ROI of all your HubSpot leads based on real leads and sales wherever those sales are occurring, automatic email tracking with no need for UTMs, even historically, based on real sales, and this is a native Wicked integration which is authorized very quickly.

At Wicked Reports, we are always looking at how we can give our clients the most accurate view of their Wicked data. As part of this effort, we are introducing several enhancements over the next several weeks and months that will cleanup your Wicked data. Below is the first set of enhancements that we are introducing with some background on each enhancement and how it will impact you. Going forward, we will release new articles describing how we are helping you get a more accurate view of your Wicked attribution data.

Wicked Reports announces organic traffic attribution.

At Wicked Reports, we are always looking at how we can give our clients the most accurate view of their Wicked data. As part of this effort, we are introducing several enhancements over the next several weeks and months that will cleanup your Wicked data. Below is the first set of enhancements that we are introducing with some background on each enhancement and how it will impact you. Going forward, we will release new articles describing how we are helping you get a more accurate view of your Wicked attribution data.

We’ve been busy working hard for our customers. In the past 30 days a lot of requested features have been delivered. This video summarizes the features and lets you know what is coming in the next 6 weeks.

We get this question all the time, even from clients we are already using Wicked Reports.

Quick video today, to show you how to use Google Ad Similar Audiences for ad targeting.

This quick video’s going to show you how to re-target your existing leads with Google Ads.

MailChimp and Wicked Reports. Our integration just got stronger and more powerful. In brief summary, you now get the lifetime value and ROI of all your MailChimp leads based on real leads and sales wherever those sales are occurring, automatic email tracking with no need for UTMs, even historically, based on real sales, and this is a native Wicked integration which is authorized very quickly.

Today I’d like to show you a powerful feature Google’s released: How to target your YouTube ads based on what someone has searched on.

In this video, Scott’s going to show you an easy, simple three-step process to track every single YouTube lead. The problem with tracking has been a problem since advertising was created itself. The father of advertising said, “Half my money is wasted. I just don’t know which half.” Well good news for us is that YouTube has made lead tracking way easier to do. So here’s your three-step process.

Running an ecommerce business, one of the biggest challenges is being clear enough on “the numbers”. You have all these data inputs across email campaigns, Facebook, AdWords, content marketing links, and more, and each of these channels come with their own tracking and metrics.

Using Wicked Reports, you can now generate beautiful client-facing reports to add value and communicate with your best clients.

We’ve just emerged from the Wicked lab with upgraded new lead attribution. This has resulted in a substantial increase in new leads counted, and more importantly, more sales tracked back to new lead gen.

As the GDPR implementation deadline of May 25th approaches, we have received several inquiries from our EU-based clients and clients having their own EU-based customers who are concerned about GDPR compliance.

Meet Lorraine

How to Untangle the Complex Customer Journey

We’re excited to release our new ActiveCampaign integration. This enhanced integration makes accurately tracking the performance of your email marketing and marketing automation simple, fast, and easy. It’s the best email marketing and marketing automation integration we’ve ever built, the first of its kind, and it sets a new industry standard for email marketing attribution.

Growing an ecommerce store is like putting together a puzzle with four critical pieces:

In a perfect world, growing your ecommerce store would be logical and easy… 

Today, we’re excited to announce our integration with Klaviyo.

Wicked Reports already had the fastest, simplest on-ramp to marketing metrics in the business. But that wasn't good enough for us.

 “How can I tell what piece of marketing or advertising created customers and orders?

"I almost canceled my most profitable ad campaign because I was measuring response every week instead of every month."

As a marketer, ask yourself these three questions:

Setup for a marketing analytics system can feel like doing your taxes, moving all your files to a new computer and cleaning out your car—all at the same time.

Wicked Reports now pulls in contact data from the Drip marketing automation platform.

You have your segmented list and a good offer. You write compelling content. Then you get ready to send out an email that you hope will generate business.

Wicked Reports now integrates with the Actionetics marketing integration platform from Click Funnels, the builder of drag-and-drop sales funnels. Click Funnels helps companies to build sales funnels of all kinds, including webinar, membership, email, sales and opt-in funnels.

Wicked Reports has added three major marketing platforms to its list of data sources. While each company in the Wicked reports ecosystem has its own focus and area of specialization, pulling their data into one marketing metrics system increases the power and accuracy of your marketing analysis. By expanding for measuring and analyzing the ROI of marketing programs Wicked Reports helps you to focus resources on the programs that deliver real value while de-emphasizing others.

Wicked Reports now integrates with PayPal, the open digital payments platform company. With nearly 200 million active account holders PayPal enables customers to connect and transact whether they are online, on a mobile device, in an app, or in person.

Imagine this scenario:

The ROI Report was already the most powerful marketing metrics report anywhere in the market.

Do you always send your emails at the default time?

With Wicked Reports, we take a data-driven approach to tracking emails.

There comes a time when you will ask yourself...

Wicked Reports is easy to setup.

Mark sent an email to his list of 100,000 about a Marathon he was training for.

Open Rates...

How do you really know which campaigns or ads to scale or kill?

How am I doing on Facebook?

How long does it take for a prospect to make their first purchase?

Simple Question.

Word of mouth is everything!

It should be easy for you to tell your clients what is working, and what is not.

You're generating lots of clicks and leads.

Google Analytics is telling you one thing...

You're generating a bunch of great leads for your client.

Most Agencies focus on immediate revenue.

Facebook reports rarely match your true sales.

Do you know that you have ad campaigns that are working, but don't know why?

Do you have clients who have a LOOOONG sales process?

You know the feeling...

Cold Hard Evidence.

The Pros can tell their clients Exact ROI for every single campaign and ad they are running.

Your clients want to know EXACTLY how you're performing as a Facebook Advertiser.

As an agency, you would LOVE to raise your fees.

This may come as a surprise but, if you’re not happy with your marketing, you are not alone. How could that be? Are so many small businesses simply that bad at marketing?

As a consultant or agency, you want to give your marketing clients the most value—and impact—for their money. After all, they trust you to be their expert partner, someone who knows more, has outstanding creative and can analyze the results. They want great ideas, powerful copy, and deep expertise.

You look in your Shopify app and see that you made a sale. That’s great!

Now and again we like to share some of the questions people ask us about Wicked Reports most often. These FAQs come from folks just like you, who want to make smart, data-driven decisions for their businesses.Now and again we like to share some of the questions people ask us about Wicked Reports  most often. These frequently asked questions come from folks just like you, who want to make smart, data-driven decisions for their businesses.

You need good marketing data to make good decisions. And you need good decisions to grow your small business.

If you want to grow your business in the New Year, you’re probably asking these six critical questions:

When you’re running a business, it’s easy to get fixed on the here and now. You just never have enough time to keep all those plates spinning to make sure the company stays profitable.

Wicked Reports has announced two new functions that give our customers greater simplicity, flexibility and ease of use. The CSV Upload feature makes it easy to upload data from multiple sources and the Automatic Link Builder lets you create tracking links from inside Wicked Reports.

If you’re using Wicked Reports, you most likely want to track the ROI of your Facebook ads.

Does this sound familiar? You spend hours—and burn gallons of midnight oil—creating end-of-month client reports that quantify program effectiveness for your clients and justify your fee.  You wonder whether your most important product is marketing expertise or the monthly report itself.

What good is a system for measuring your online ad results if you have to crunch all the numbers yourself?

Before you read about the new ROI Report from Wicked Reports, ask yourself a couple of questions.

Last week we talked about why online marketers need to prioritize return on investment over cost per click. Today we’re discussing the relative importance of open rates.

If you’re like most online marketers you evaluate your ad campaigns by measuring their cost per click. Not only has this been best practice since, well, forever. it has also been the only way you could get a quantitative handle on advertising effectiveness.

Here’s the last conversion path our Facebook lead, Maximus, followed before purchasing from the Wicked Good Juice company. Six months after Maximus first became a lead, he buys from a webinar that was promoted on Facebook and email but opts in with a different click than the one described in the previous conversion path. Maximus is 20 years old, male, and likes the Boston Red Sox.

A lead for six months buys from a webinar that was promoted on Facebook and Email.

To follow up on our last post we’ll examine some typical customer click paths and demonstrate the challenges of traditional last-click conversion tracking. We’re going to follow a lead called Maximus for a fictitious company, “Wicked Good Juice (WGJ).” Their online marketing efforts will convert Maximus across four possible customer journeys from prospect to buyer. Maximus is a young man, 20 years old, who likes the Boston Red Sox. Today we’ll examine the first customer path.

In our last post we met a lead called Maximus and followed him along a Facebook conversion path through multiple marketing offers from the Wicked Good Juice Company. In this post we track him through a second set of marketing contacts before he finally makes a purchase. Maximus is 20 years old, male, and likes the Boston Red Sox.

Last year Facebook upgraded to a new way of tracking that offered a significant improvement. The new tracking allows you to define which URL means a conversion. When the Facebook tracking code detects that defined URL loading up for a person who clicked or viewed one of your ads, it awards that ad a conversion. That seems clear enough.

You probably know that Facebook advertising is one of the best ways to get more sales for your business. In fact 3,750,000 online business owners now use Facebook to acquire their customers. One issue with Facebook Advertising data, however, is that it’ doesn't give you the “complete picture.”  Let me explain.

The wait is OVER!

Link tracking has been in the news lately because it’s just not working efficiently.

The product report shows you all products at a glance, giving you important information about sales:

The expectation of most people is that when they see a sales conversion in a report, it means "my customer clicked on this ad and then immediately bought my stuff or joined my list."

Every marketing manager wants to get the most from the money he or she spends on programs.  Busy marketers sometimes have trouble, however, keeping up with the latest tech changes and creative ideas. Here are five things you can do to improve Facebook ad performance and get the best results from your investment.

Watch for the Wicked Reports product upgrade tsunami that's headed your way. It starts now and will roll out over the next two weeks. Our goal is to find what makes money for you and what wastes your time. Once you know, you can scale up what works and kill what doesn't!

There is so much to cover that I'll follow up with a separate, deep-dive post for each feature . Here's the list of upgrades coming from Wicked Reports:

When you create an email for that fantastic new sales campaign that is going to take you to the next level, what time do you schedule it to be sent?

Wicked Reports' Product / Tripwire Attribution report connects your customer's buying behavior for specific products to the marketing activity that acquired them AND  the revenue they generate for you AFTER their purchase of a specific product.

We created Wicked Reports because of the confusing, cryptic, and unverifiable ways existing analytics tools attributed revenue and sales.  People came to us who had tried everything else and were tired of banging their heads against the wall.

Thanks for clicking on the link below my Next Level Mastermind forum signature.

Wicked Reports Tracking for Google Ad Manager