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Advanced Marketing Attribution Models, Filters, and Views

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Wicked Reports runs many marketing attribution models simultaneously.  This allows you great flexibility to measure your marketing success based on the specific KPIs important to your individual campaigns.

 

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Advanced Marketing Attribution Models, Filters, and Views

The ad platforms have done away with first click attribution models and moved to either last click (Meta) or black box (Google).

Wicked Reports is the complete opposite - we embrace first clicks and transparent attribution models. 

Empowering Marketing Confidence

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We transparently back up and prove all our attribution data down to the click while providing best in class first click visibility so you can scale your Top of the Funnel marketing confidently with better data than your competitors.

Streamlining Attribution

 

Streamlining Attribution

Easily pick between common attribution models.

Our first click and first option attribution models are very effective for cold traffic top of the funnel measurement.

Unlocking Growth

 

Unlocking Growth

Full funnel marketing attribution can be a game-changer if the model fits your business.

Wicked Reports allows on the fly customization of your marketing funnel to get maximum visibility and accuracy for your data.

Unlocking Data Potential

 

Unlocking Data Potential

Advanced Filtering unlocks the power of your data in an infinite number of ways.

This powers slicing the data differently based on your campaign naming conventions and KPIs.

“Scale Ad Spend when channel = Facebook AND campaign name contains “TOF” and CAC < $50”

Optimizing Focus

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Streamlining Success

Increase focus on only what matters by customizing your view down to the critical KPIs that move the needle

Streamlining Success

Unlocking Advanced Attribution

The combination of your attribution model, full funnel settings, advanced filters, and custom columns create the most advanced attribution you can get.

Unlocking Advanced Attribution

Automating Insights

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The Wicked Coach automates this view and delivers the insights from it via Slack, Email, or inside Wicked Reports.

Automating Insights

Netflix Easy Button Attribution

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If you want to leverage our expertise on the data to focus on, use our Netflix easy button attribution that encapsulates filters, views, columns, settings, and the Wicked Coach and sets it all up for you!

Netflix Easy Button Attribution
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